Branding and design from just a few years ago is already starting to look outdated. If your company fails to adjust and refresh, it can undermine customer trust and marketplace credibility. If you do a brand refresh it will reflect a more current, updated image of your company, reassuring your customers that you still know what you’re doing. Refreshing your brand makes you look sharp, in charge of your image and hence more professional.
The main benefits to a refresh include:
Below shows the when you need a refresh and how you make the change:
If you’re facing one of the scenarios below, you might need a brand refresh:
Think of a brand refresh as a makeover to upgrade the visual design, but the brand remains mostly the same in terms of messaging, values, and overall brand personality. A refresh can introduce new shades to your brand colors, graphic elements or a new set of branded social media adverts.
A brand refresh is similar to the new scarf and boots added to your wardrobe to spice up the many outfits you already have.
Typically, the brand refresh process will look at your use of colour, typography and styles and may making the below changes: